With thursday previews, The Marvels fly low at the box office.

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Thursday’s preview statistics for The Marvels seemed to place the movie in line with low-end tracking forecasts for its opening weekend at the box office, which is how the weekend ride began. The Marvels reportedly made $6.6 million in preview sales on Thursday from 3:00 PM showings. In contrast, Captain Marvel (2019) made a lot more money during its $20.7 million preview run, which culminated in a $153.4 million opening weekend. That movie, which debuted in a very different era, served as the last stand-alone picture before the epic conclusion of Avengers: Endgame. Comparing The Marvels to its predecessor is akin to comparing apples and oranges since the Marvel brand was just more hyped in 2019. On its alone, the $6.6 million preview start is among Marvel’s lowest preview grosses in recent memory. The figures are less than those of Thor: The Dark World ($7.1 million, $85.7 million opening weekend) and The Eternals ($9.5 million, $71.2 million opening weekend), but higher than those of the first Ant-Man ($6.4 million, $57.2 million opening weekend). To locate the Marvel Cinematic Universe’s lowest preview start, you have to go all the way back to 2008’s The Incredible Hulk ($2 million, $55.4 million opening).

Pre-sales for The Marvels were reportedly less than those for Black Adam and The Flash from DC. With a $5 million opening weekend, the figure was comparable to that of The Flash, however even that film had a higher preview number ($9.7 million) before opening to a dismal $55 million. Prior to its premiere, Tracking for The Marvels had an opening weekend gross of $80 million, but that had dropped to around $60–65 million. The SAG-AFTRA strike, which stopped the movie’s stars from marketing it before its release, was largely to blame for the Marvels’ numerous issues. The actors of the movie were immediately sent on a last-minute, desperate press tour as word spread that the strike was finally coming to an end. Iman Vellani and director Nia DaCosta made unexpected appearances at screenings, and Brie Larson was scheduled to appear on The Tonight Show. The goal of the blitz is to start talking about the movie as the weekend approaches. Marvel will be depending on word-of-mouth to boost the movie’s box office prospects, as the film’s audience score of 85 percent is even more encouraging than its initial 54 percent rotten score on Rotten Tomatoes, which was lifted earlier this week.

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