Bob Iger’s Marvel strategy: limiting output for maximum impact

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During Disney’s fiscal second-quarter earnings call, CEO Bob Iger shared plans to reduce the output from Marvel Studios and focus more on quality. While this year’s slate will remain unaffected, future years will see a decrease in the number of films and TV series released. Iger stated that the studio will aim for two TV series per year instead of the previous four and will reduce the film output to a maximum of three per year, down from the previous four. The goal is to make the Marvel releases more of an event rather than a frequent occurrence.

Looking ahead, Iger expressed confidence in the future lineup, particularly highlighting the excitement around upcoming Avengers movies. He mentioned that there are a couple of highly anticipated films planned for 2025 and then teased the release of “Avengers: The Kang Dynasty” in 2026. The company plans to invest more time and attention into crafting a strong slate of films, mining the extensive IP available within the Marvel universe.

This strategic decision comes as Disney aims to address recent underperformance from the Marvel franchise. By reducing the quantity of releases, the company hopes to emphasize quality and make the films more of a special occasion for fans. This approach aligns with the idea of creating anticipation and making each Marvel release a major event that fans can look forward to.

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